Unforgettable: The best and worst car ads
Let’s face it and speak the truth! Some car ads have stood the test of time and will always be remembered for its excellence. Other car ads have failed horribly, never to be revived.
One of the best if not the very best, is the ad for Honda Accord of 2003, known as ‘The Cog’ or just plainly but respectfully ‘that Honda commercial ’. The one of a small cog set into motion to knock a bigger one into motion and then the next and the next. It cost £1 million to produce and it took 606 takes and four days of filming to complete. It premiered during the Brazilian Grand Prix of that year and earned loads of awards.
Super Bowl entries for car ads
A 30-second slot in a Super Bowl ad break costs $4million and advertisers pull out all the stops to be awarded a slot.
In 2014 these are some that made it:
The Audi A3 Saloon car ad was called ‘Doberhuahua,’ in which Audi purposes to highlight that compromise is a very bad idea. It features a crossbreed between a Chihuahua and a Doberman producing a dog nobody wants.
Chevrolet features its Silverado Heavy Duty truck powerful enough to tow a huge trailer, carrying the driver’s prize thoroughbred bull on the way to some romance.
Hyundai scored twice!. First for the all-new Hyundai Genesis which will only reach the UK later this year. Secondly for the Hyundai Elantra in which Leonard of the TV show ‘The Big Bang Theory’ features.
The best printed car ads
Third place goes to Daihatsu Hijet MPV. The picture shows the vehicle, driven by a nerd but filled with gorgeous ladies. The slogan states that this vehicle picks up 5 x more women than a Lamborghini, but he real attraction is the £167503 change from the price of a Lamborghini.
In the second place is Volvo displaying the 740 next to a Porsche 944. It points out that to a radar gun only speed matters and therefore from that point of view, these two look remarkably similar. It highlights that in some tests Volvo came out ahead of Porsche.
In first place Volkswagen rocked the sixties with a picture of a VW beetle and the 7’1″ Wilt Chamberlain trying to fit in. It states that if you’re a mere 6’7’’ you’ll fit easily together with 3 kids and two suitcases, but not much in the gas tank, although you’ll get out 29 miles per gallon.
The Worst car ads
In no particular order:
Citroen C4 with a car turning itself into a dancing robot.
Renault 21 showing the square Renault escaping from the evil grasp of the Danger Man in Portmeirion of the 1970s TV series.
85 Plymouth Duster with an ad that has unmistakably nothing to do with the car. It was supposedly selling a “lifestyle” but although it was the 80’s, did anybody actually wear spandex out?
94 Ford Windstar apparently a bad car and an even a worse ad. Susan Lucci of ‘All my Children’ featured in this ad that blatantly ripped off Star Trek.
Black Gold Datsun 280. According to various sources, the worst car ad ever made. It appeared to be soft porn rather than a shot to sell the car.
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: jalopnik.com/ autoblog.com/ topgear.com/
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