WEBSITE CONTENT – WHAT YOU SEE IS WHAT YOU GET
The website is the face of your business. This is the very first thing potential clients come across. And as the saying goes: First impressions last. Clients believe that what they see is what they will receive, in quality and service. A poorly designed website implies the same about your business and the services it renders; and nothing else will convince anybody otherwise.
On the flipside, a good website with impeccable content promises just that! That takes you halfway there. This is where your business will have to live up to these promises and to your clients’ expectations, for starters. Make sure the business doesn’t let your website and its content down or vice versa. Don’t let yourself down; develop something you (and your mother) can be proud of.
WEBSITE CONTENT – THE UP- AND DOWNSIDE OF DIFFERENT BUSINESSES
Whether you trade from an upmarket address or a cyber business, website content must always be of the highest quality. Sometimes it should be even more so for the online businesses where the website provides the only means of information about your business. You don’t have a nicely decorated reception area or even a good looking front of house person to rely on for a good first impression. The content of the website is therefore just as important as the home page. In these fast moving times, potential clients want easy access and quick information to keep their attention. Remember, the next website is just a click away.
Physical businesses with the right location and all the proper trimmings like the fancy office, shop, modern decor etc. have a bit of an advantage. The more feet there are casually passing by your door in a day, the greater the chance of potential clientele. The value of visibility should never be underestimated, but that is just a bonus. You still need a good website with proper content, as that is the way most clients go about these days. It is just so much easier.
WEBSITE CONTENT – ADVERTISING
With the high cost of advertising these days, a website with good content might be an easier and more thorough solution to get the word out. This is also a sure fast way to get clients to come to you, even though other informal means of advertising like “word of mouth” and “walk in clientele” is just as valuable. Why not take advantage of every means of cheap or easy advertising.
Then there is always the matter of pride and good service. Is it still important to either business owner or client? So many people just accept bad service these days! And why does it sometimes seems like an uphill battle to get the service and professionalism you pay for? You end up feeling betrayed by a fantastic website and its empty promises. What will you then do as a potential client? You will tell everybody you know about your bad experience, of course! The easy “word of mouth” advertising will then bite you in the heel.